Evelyn Lauder Creator of Pink Ribbon for Breast Cancer Dies

Monday 14 November 2011 ·

Evelyn Lauder, killed 75 daugher-in-law has helped to create a cosmetics mogul Pink Ribbon symbol for breast cancer awareness

Evelyn Lauder, 75, daughter-in-law of cosmetics magnate Estee Lauder, who helped create the symbol of awareness pink ribbon breast cancer, died Saturday at his home in Manhattan of complications from a Ovarian cancer is not genetic, Estee Lauder Cos. said spokeswoman Alexandra Trower. She had been diagnosed with ovarian cancer in 2007, as a result of breast cancer.

In 1992, Lauder has worked for his friend, Alexandra Penney, former editor of Self, to create the Pink Ribbon campaign for breast cancer awareness. It 'started as a small Lauder and her husband, Leonard, mainly due to financial giving women a small arch at the shop doors to remind them to make-breast exams.

Lauder died Saturday at his home in Manhattan of complications from ovarian cancer non-genetic. She was 75th


Just last month, he remembered about the early days of the campaign for breast cancer. When he started, he was so little known that some people thought it a symbol of AIDS.

She and her husband Leonard Lauder paid for the production of roses and ribbons were distributed to its first department store cosmetics counters Estee where goods were sold Lauder. The Pink Ribbon Project was designed to remind women about breast cancer and the importance of breast self-exams.



"There had been no publicity about breast cancer, but a confluence of events—the pink ribbon, the color, the press, partnering with Elizabeth Hurley, having Estée Lauder as an advertiser in so many magazines and persuading so many of my friends who are health and beauty editors to do stories about breast health—got people talking, said Lauder when reminiscing about the early days of breast cancer campaigns, reports AP. 


Mrs. Lauder was born in 1936 in Vienna, and escaped the Nazi invasion with their parents before coming to America. He studied in New York, where he met Leonard Lauder. They married in 1959. He is survived by her husband, her two-and five grandchildren.

Elizabeth Hurley, longtime friend of Lauder in a statement, "Evelyn Lauder was an extraordinary woman and work great for breast cancer will never be forgotten. She has inspired me in many ways and I learned from it. It was a great friend to me for over 17 years and I will miss him very much. "

Lauder was diagnosed with cancer in 2007

At Hunter College in New York, he met Leonard Lauder, the eldest son of Estee Lauder, whose family owned what was then a small cosmetics company.

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